How to determine your marketing tactics
But wait, what are marketing tactics?
Marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals.
Essentially, these are your high-level ideas. The content you create falls into your tactics.
Content types are not tactics. Nor are content types specific to a single marketing tactic.
So, what does that mean? Well, let’s take a look at different marketing tactics and how to determine which ones you can use.
The purpose of this list is to help you choose the options you’ll execute to make your goal a reality.
Paid Media
There are several routes you can take when it comes to paid media.
Google Ads
Google Ads are great if you’ve done your research. They require tailored landing pages for your audience, answering their searches and (hopefully) gaining you leads/sales. Pay per click can become expensive, however, so it is better used as part of an overall strategy.
Social Media Ads
It’s incredibly tempting to boost posts on social media, but often growing your accounts takes time, hard work and well-targeted ads. This may be Facebook or Instagram predominantly.
Testimonials
A form of endorsement that works well to build brand trust is when a customer provides a positive review of your brand, product, or service.
Case Studies
A positive customer story which typically details the problem they were facing, how your product or service solved the problem, and the results your solution produced for the customer.
Common content types:
White paper
Web page
Video
Referrals
Referrals work in a similar way to testimonials, allowing your consumers to trust your brand. A cross between earned and paid in which you incentivize your customers or fans to share positive sentiment for your brand, product, or service with others in your target audience.
Common content types:
Social media message
Blog post
Website badge
Marketing Automation
Strategically (and of course, automatically) sending content to customers and target audience based on their activity and interests.
Common content types include:
Email
Popup
Ad
Repurposing Content
It can be pretty tiring always looking for new ideas. Take your existing content and turn it into a new piece to maximise the work with little effort, genius, right?
Common content types:
Blog posts into e-book
Webinar into video
Social media messages into blog post
SEO
SEO is a must-have in your marketing strategy - enabling searchers to find your content (and discover your brand!).
Common content types:
Web page
Blog post
Guide
Social Media
Building an online community is important for any brand! Choosing the right platform can make all the difference, and of course, you can then repurpose this content further too.
Stuck for content ideas? We’ve got you.
Email Marketing
An electronic letter you send to your customers’ or target audience’s inboxes with the intent of influencing a specific action. Just don’t spam them!
Common content types:
Newsletter
Blog post email
Behaviour-driven email
These are just some of many different marketing tactics you can incorporate into your strategy.
The question is, how well do you know your target audience?
Do you understand their pain points?
Are you focusing on value? On benefits over features?
Social media is a fantastic tool for showcasing your brand, but don’t go jumping in just yet, as maintaining your social platforms is a full-time job!
A combination of these tactics can help to grow your business online, no matter what service you provide or product you sell.
If you’re looking for help with your marketing strategy, get in touch and let’s make it happen.