The 2020 Guide to Social Media Sizes
It’s hard enough to manage multiple social media accounts, without constantly Googling what size you need for your next post.
I mean, there’s so many to keep track of isn’t there? Especially when you post content across Instagram, Facebook, LinkedIn, Twitter, even YouTube, Pinterest and Tik Tok.
Your content might be top notch, but if the sizing of your social media images is all wrong, your engagement may take a hit.
Why quality social media images matter
By now, you’ve taken the time to create a strong visual identity across all of your channels, both online and off. Your entire brand image is held up by strong imagery, well-designed graphics and the right tone of voice - but these elements can quickly fall flat if you’re not adapting your content for its desired platform.
Planning for the platform
Every social media platform has its own sizing, whether it’s the amount of text you can use or the dimensions of an image. After all, people read things differently between platforms, which makes these formats all the more important.
I’m sorry to be the bearer of bad news, but this does mean creating separate imagery for each social channel. But would you rather a little extra work which can equal in increased engagement, or the same size everywhere with sloppy results?
To make things quicker, Canva is a great tool for social media sizes and keeping your content in one place.
Getting personal with your audience
Image dimensions are not the only thing to consider when you’re planning your content. Social media marketing is about building relationships with your audience, making connections and engaging in a more ‘human’ way than you may have previously done via, say, email.
In order to get the most of your content marketing, you need to ensure that the content your sharing, the text that accompanies your image and the overall message you’re delivering is tailored to its platform.
For example, LinkedIn is strictly professional, while Instagram is quite ‘lifestyle’ orientated.
You wouldn’t post an image of your breakfast on LinkedIn, would you? Not unless you’re following up with a (relatively long winded) caption about business.
Facebook image sizes for 2020
Facebook profile picture size: 180 x 180
Facebook cover photo size: 820 x 462
Facebook link image size: 1200 x 630
Facebook image post size: 1200 x 630
Facebook event image size: 1920 x 1080
Facebook video size: 1280 x 720
Maximum Facebook video length: 240 minutes
Facebook ad size: 1200 x 628
Facebook video ad size: 1280 x 720
Facebook Story ad size: 1080 x 1920
Facebook group cover image size: 1640 x 922
Facebook messenger image ad size: 1200 x 628
Instagram image sizes for 2020
Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
Instagram Stories size: 1080 x 1920
Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
Maximum Instagram video length: 60 seconds
Minimum Instagram image ad size: 500 pixels wide
Instagram photo thumbnails: 161 x 161
Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
Instagram IGTV video size: 1080 x 1920
Twitter image sizes for 2020
Twitter profile picture size: 400 x 400
Twitter header size: 1500 x 500
Twitter post image size: 1024 x 512
Twitter card image size: 1200 x 628
Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
Maximum Twitter video length: 140 seconds
Twitter ad size (image): 800 x 428
Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
LinkedIn image sizes for 2020
Company pages:
LinkedIn company logo size: 300 x 300
LinkedIn cover photo size: 1536 x 768
LinkedIn Dynamic Ads size: 100 x 100 (company logo)
LinkedIn Sponsored Content image size: 1200 x 627
LinkedIn Hero image size: 1128 x 376
LinkedIn Business Banner image: 646 x 220
Personal pages:
LinkedIn profile picture size: 400 x 400
LinkedIn background photo size: 1584 x 396
LinkedIn post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
LinkedIn link post size: 1200 x 628
LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
Maximum LinkedIn video length: 10 minutes
YouTube image sizes for 2020
YouTube Channel cover picture: 2560 x 1440 pixels (desktop) and 1546 x 423 pixels (smartphones)
YouTube Display ads: 300 x 250
YouTube Overlay ads: 480 x 60
YouTube Companion banner ads: 300 x 250 pixels
YouTube Skippable video ads length: 6 – 20 seconds
YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 seconds is recommended)
YouTube Bumper video ads length: 6 seconds
YouTube Standard video: 1280 x 760 pixels
Pinterest image sizes for 2020
Pinterest Profile picture: 165 x 165
Pinterest Board Display image: 222 x 150
Pinterest Standard Pin size: Vertical images 1000 x 1500
Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Minimum 4 seconds, maximum 15 minutes
Pinterest Promoted Video: square (1:1) or widescreen (16:9) Length: Minimum 4 seconds, maximum 15 minutes
Pinterest Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3
Tik Tok image sizes for 2020
Tik Tok Video length: 1080 x 1920, maximum 15 seconds recommended.
Tik Tok Profile photo 200 x 200
It’s a lot to keep up with, right?
Be sure when you’re creating your marketing strategy that you’re able to work across a variety of platforms. I’m not saying you need to stick to just two, but you’re better off being active on three rather than a little thin across five.
Need help with your social media content and nailing the right sizes? We’re here to help.